Use AR for Your Online Shopping

By Tracey Dowdy

Today in “Been around for a while but just popped up on my radar” news, I was reminded of Amazon’s AR View which allows Android and iOS users to view products in your home before you buy them. 

I’ve recently started a kitchen/family room renovation, and the option to see whether or not that island or cabinet will fit or overwhelm a space before I buy is very appealing. So, I started doing a little research and it turns out they’re not the only – nor were they the first – to add AR to their online shopping features. IKEA and Wayfair were among the first to use AR for furniture and home goods retailing to realize that letting consumers place and manipulate catalog items at scale in their homes without having to first purchase the item was a ticket to bigger sales. 

It’s not just furniture. Sephora offers magic mirrors in both their retail stores and their mobile app to help customers visualize what different colors and make-up treatments will look like on them. L’Oreal, Cover Girl, and others also saw AR’s potential and jumped in with their own versions.

Ikea’s Ikea Place app allows shoppers to virtually place Ikea furniture within their home, checking for fit in color, look, size and more. Perhaps most impressive is that the app scales furniture size with 98% accuracy, so you can feel confident the item really will fit in the space and not have to fear roaming an actual Ikea trying to follow the arrows to escape. Here’s to your relationship surviving assembling that flat pack – for that you’re on your own.

Lowe’s lets customers shop their furniture line with the Envisioned by Mine and the Measured by Lowe’s apps, which turns your phone camera into a virtual measuring stick to measure the dimensions of floors, walls, and other items, making it easy to shop for furniture online and in-store.

Perhaps the universe’s greatest gift to home renovation is Dulux’s Visualizer App lets you pick a color from anywhere and see the colors live in your living space. Save the image as a video or photo which you can then share with your family and friends for that always important second opinion. 

Not every retailer has AR native to their apps or websites, but as the old iPhone commercial says, there’s an app for that.  The Amikasa app invites any furniture seller to upload 3D imagery of their product to be featured on the app and similarly, TapPainter lets users visualize paint colors from several different brands. Users select shades from a color wheel or input a color code from a swatch.

Chip and Joanna Gaines, the couple behind TV’s Fixer Upper and owners of Magnolia Market use Apple’s ARKit to allow shoppers to view their entire product line, everything in store and in stock, from any angle, allowing you to examine the product from above, below, or around the side.

Stone Crandall, Magnolia’s digital experience manager, says, “Thanks to AR, online shoppers will now have the answers to: How will this piece look in my home? How big is the item in real life? What does the inside look like, or the back? At the end of the day, nothing tops the in-store experience, but AR provides the capabilities for guests to make equally informed buying decisions from afar, at all hours of the day.”

Now if you’ll excuse me, I have some shopping to do.

Tracey Dowdy is a freelance writer based just outside Washington DC. After years working for non-profits and charities, she now freelances, edits and researches on subjects ranging from family and education to history and trends in technology. Follow Tracey on Twitter.

Comments:

  1. Thanks a bunch for sharing this with all of us you actually realize
    what you are speaking about! Bookmarked. Kindly additionally seek advice from my site =).
    We can have a link change arrangement among us

  2. Hello to all, how is all, I think every one is getting more from this site, and your views are pleasant in favor of
    new visitors.

  3. fantastic points altogether, you just won a new reader.
    What would you suggest about your publish that you just made a few days in the past?

    Any certain?

  4. I don’t even know how I ended up right here, but
    I believed this publish was good. I don’t understand who
    you’re but certainly you’re going to a famous blogger in the event you aren’t already.
    Cheers!

  5. What’s up to every one, it’s truly a pleasant for me to go to see this web site, it consists of precious Information.

  6. Pretty nice post. I just stumbled upon your weblog and wanted to say that I’ve really enjoyed browsing your blog posts.
    After all I will be subscribing to your rss feed and I hope you write again soon!

    Feel free to visit my webpage: demos slot pg soft

  7. I’ve learn a few excellent stuff here. Certainly value bookmarking for revisiting.
    I surprise how a lot effort you place to create any such excellent informative web site.

    My blog post freebetweb.net

  8. I don’t even know how I ended up here, but I thought this post was good.
    I don’t know who you are but certainly you’re going to a
    famous blogger if you are not already 😉 Cheers!

  9. hello there and thank you for your info – I’ve certainly picked up anything new from right
    here. I did however expertise a few technical issues using this web site,
    since I experienced to reload the web site
    lots of times previous to I could get it to load properly.
    I had been wondering if your hosting is OK? Not that I am complaining,
    but sluggish loading instances times will sometimes affect your
    placement in google and could damage your high quality score if ads and marketing with Adwords.
    Well I’m adding this RSS to my e-mail and could
    look out for a lot more of your respective fascinating
    content. Ensure that you update this again very soon.

  10. It’s actually a great and useful piece of information. I’m glad
    that you simply shared this helpful information with us.
    Please keep us up to date like this. Thank you for sharing.

  11. Heya i’m for the first time here. I found this board and I find It truly useful & it helped me out much.
    I am hoping to present something again and help others like you helped
    me.

  12. Wonderful goods from you, man. I’ve understand your stuff previous to
    and you are just too great. I really like what you have acquired here, really like
    what you are stating and the way in which you say it. You make it enjoyable and you still take care of to
    keep it smart. I can’t wait to read far more from
    you. This is actually a tremendous website.

  13. Right here is the perfect blog for anyone who really wants to find out about this topic.
    You understand so much its almost tough to argue with you (not that I actually would want to…HaHa).
    You definitely put a fresh spin on a subject that has been written about for years.

    Great stuff, just wonderful!

  14. Simply wish to say your article is as surprising.
    The clearness for your submit is just excellent and that i can think you are an expert on this subject.
    Fine along with your permission let me to grab your RSS feed to stay updated with coming near near post.
    Thank you one million and please carry on the enjoyable work.

  15. Thanks for the good writeup. It in reality was once a amusement
    account it. Look advanced to more delivered agreeable
    from you! However, how could we communicate?

  16. Way cool! Some extremely valid points! I appreciate you penning this
    write-up and also the rest of the website is extremely good.

  17. Thanks for your personal marvelous posting! I actually
    enjoyed reading it, you happen to be a great
    author.I will make certain to bookmark your blog and may come
    back at some point. I want to encourage you to continue your great writing, have a nice evening!

  18. Hey would you mind letting me know which webhost you’re using?

    I’ve loaded your blog in 3 different web browsers and I must say this blog loads a lot faster
    then most. Can you recommend a good internet hosting provider at a honest price?
    Many thanks, I appreciate it!

  19. I feel this is among the most significant info for me.
    And i’m satisfied studying your article. But want to remark on some basic issues, The website style is great, the articles is actually great
    : D. Good activity, cheers

  20. Thanks for another informative blog. Where
    else may just I get that type of information written in such a perfect way?
    I have a undertaking that I’m simply now operating on, and I’ve been on the look out for such
    information.

  21. Very nice post. I just stumbled upon your blog and wished to
    say that I have truly loved browsing your weblog posts.
    After all I will be subscribing on your feed and I hope you write again very soon!

  22. I have learn several good stuff here. Definitely worth bookmarking for revisiting.
    I wonder how a lot effort you put to create this sort of wonderful
    informative website.

  23. Yesterday, while I was at work, my cousin stole my iphone and tested
    to see if it can survive a twenty five foot drop,
    just so she can be a youtube sensation. My apple ipad is now destroyed and she has 83 views.

    I know this is totally off topic but I had to share it with
    someone!

  24. I loved as much as you will receive carried out
    right here. The sketch is attractive, your authored material stylish.
    nonetheless, you command get got an shakiness over that you wish be delivering the following.
    unwell unquestionably come more formerly again since exactly the same nearly a lot often inside case you shield this increase.

  25. hello!,I love your writing so a lot! share we communicate more approximately your
    article on AOL? I need a specialist in this house to resolve my problem.
    May be that is you! Taking a look forward to look you.

  26. Fantastic beat ! I wish to apprentice while you amend your site, how can i subscribe for
    a blog site? The account aided me a acceptable deal.
    I had been a little bit acquainted of this your broadcast
    offered bright clear concept

  27. Its like you read my mind! You appear to know so much about this,
    like you wrote the guide in it or something. I feel that you simply can do
    with some percent to power the message home a little bit, but instead of that, this is wonderful blog.
    A fantastic read. I’ll certainly be back.

  28. Everything is very open with a precise explanation of the issues.

    It was definitely informative. Your site is extremely helpful.
    Thanks for sharing!

  29. What i don’t realize is in fact how you’re no longer really much more
    well-preferred than you might be right now.
    You’re very intelligent. You know thus significantly on the
    subject of this topic, made me personally believe it from a lot of various angles.
    Its like women and men don’t seem to be fascinated unless it’s something to do with Girl gaga!
    Your own stuffs excellent. All the time take care of it up!

  30. Link exchange is nothing else but it is simply placing the other person’s website link on your page at proper place and other person will also do similar in support of you.

  31. Ahaa, its good discussion regarding this article at this place at this web site, I have
    read all that, so now me also commenting here.

  32. Today, I went to the beach front with my kids.
    I found a sea shell and gave it to my 4 year old daughter and
    said “You can hear the ocean if you put this to your ear.” She
    put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is totally off topic but I had to tell someone!

  33. I’m not sure exactly why but this site is
    loading extremely slow for me. Is anyone else having this problem
    or is it a problem on my end? I’ll check back later on and see if the problem still exists.

  34. Woah! I’m really loving the template/theme of this website.

    It’s simple, yet effective. A lot of times it’s hard to get that “perfect balance” between superb usability
    and visual appearance. I must say you’ve done a superb job with this.
    Additionally, the blog loads very quick for me on Safari.
    Superb Blog!

  35. Hi! This is my first visit to your blog! We are a group of volunteers and starting a new
    initiative in a community in the same niche. Your blog provided us useful information to work on. You have done a
    outstanding job!

  36. Awesome blog! Is your theme custom made or did you download it
    from somewhere? A theme like yours with a few simple adjustements would
    really make my blog shine. Please let me know where you got your theme.
    Many thanks

  37. A motivating discussion is definitely worth comment. I do believe that you need to write more about this issue, it might not be a taboo subject but typically people don’t
    talk about these issues. To the next! Best wishes!!

  38. Howdy I am so grateful I found your web site,
    I really found you by accident, while I was looking on Askjeeve for something else, Nonetheless I am here now and would just like to say thanks a lot for a incredible post and a all round entertaining blog (I also love the theme/design), I don’t have time to
    look over it all at the moment but I have saved it and also included your RSS feeds,
    so when I have time I will be back to read a lot more, Please do keep up the excellent jo.

  39. I think that is among the such a lot significant info for me.
    And i’m glad reading your article. However want to remark on some basic issues, The site style is ideal, the articles is in point of fact great :
    D. Excellent job, cheers

  40. You could certainly see your expertise in the article you write.
    The world hopes for more passionate writers like you who aren’t afraid to mention how they
    believe. Always follow your heart.

  41. Great post. I used to be checking constantly this blog and I am inspired!
    Extremely helpful information particularly the last part 🙂 I care for such information a lot.
    I used to be looking for this particular info for a long time.
    Thank you and best of luck.

  42. It is the best time to make some plans for the future and it is time to
    be happy. I have read this post and if I could I desire
    to suggest you some interesting things or suggestions.
    Perhaps you can write next articles referring to this article.
    I want to read even more things about it!

  43. You’re so cool! I do not think I have read through a single thing like this before.
    So nice to discover another person with some original thoughts on this subject matter.
    Really.. many thanks for starting this up. This website
    is one thing that is required on the web, someone with some
    originality!

  44. Link exchange is nothing else however it is just placing the other person’s weblog link
    on your page at suitable place and other person will also do similar for
    you.

  45. whoah this blog is excellent i love reading your posts.
    Stay up the good work! You realize, lots of persons are hunting around for
    this info, you could aid them greatly.

  46. Excellent post. I was checking continuously
    this blog and I am inspired! Extremely useful information specifically the ultimate section 🙂 I take
    care of such information much. I used to be seeking this certain information for a long time.
    Thank you and best of luck.

  47. I have learn some excellent stuff here. Certainly
    price bookmarking for revisiting. I surprise how a lot attempt you
    put to create the sort of wonderful informative web site.

  48. Hi, yeah this piece of writing is genuinely pleasant
    and I have learned lot of things from it regarding
    blogging. thanks.

  49. I blog often and I really appreciate your information. This
    great article has truly peaked my interest. I am going to bookmark your blog and keep checking
    for new information about once per week. I subscribed to your Feed as
    well.

  50. I’m really enjoying the theme/design of your weblog.
    Do you ever run into any internet browser compatibility problems?
    A small number of my blog audience have complained about my site not operating correctly in Explorer
    but looks great in Chrome. Do you have any ideas to help fix this problem?

  51. I was wondering if you ever considered changing the structure of your site?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of
    content so people could connect with it better.
    Youve got an awful lot of text for only having one or two pictures.
    Maybe you could space it out better?

  52. What i do not understood is in reality how you’re no longer actually a lot more neatly-preferred than you might be
    now. You are so intelligent. You understand therefore
    significantly relating to this topic, made me in my view believe it
    from so many various angles. Its like men and women aren’t interested until it’s one thing to do with Woman gaga!

    Your individual stuffs outstanding. At all
    times deal with it up!

  53. I was curious if you ever considered changing the layout of
    your blog? Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so
    people could connect with it better. Youve got an awful lot of text
    for only having one or 2 images. Maybe you could space it out better?

  54. Hi my family member! I wish to say that this post is amazing, great written and include approximately
    all important infos. I would like to see more posts like this .

  55. Do you mind if I quote a few of your articles as long as I provide credit and sources back
    to your webpage? My blog site is in the very same area of
    interest as yours and my users would really benefit from
    some of the information you provide here. Please let me know if this alright with you.
    Thanks a lot!

  56. It’s really very difficult in this active life to
    listen news on Television, so I simply use
    web for that purpose, and get the most up-to-date news.

  57. Usually I don’t learn article on blogs, but I wish to say that this write-up very pressured
    me to check out and do it! Your writing style has been amazed me.
    Thank you, very nice post.

  58. Your style is unique compared to other people I have read
    stuff from. Thanks for posting when you have the opportunity, Guess I will just bookmark this web site.

  59. It is appropriate time to make some plans for the future and it’s time to
    be happy. I have read this post and if I could I want to suggest you some interesting things or tips.
    Maybe you can write next articles referring to this article.
    I want to read more things about it!

  60. What’s Happening i’m new to this, I stumbled upon this I’ve discovered It positively useful and it has aided me out loads.
    I’m hoping to contribute & help different users like its helped me.
    Good job.

Leave a Reply

Your email address will not be published. Required fields are marked *