Hulu and Spotify Launch Entertainment Bundle

By Tracey Dowdy

In a bid to compete in the ever-deepening pool of streaming subscription services, Hulu and Spotify just announced a $12.99 a month subscription bundle.

The deal allows users to combine their $9.99 a month Spotify Premium account with Hulu’s lowest tier priced at $7.99 a month (includes commercial breaks), so subscribers save $5 by bundling. As an incentive, the first month will cost $10.99 and the next two months drop to $9.99. The offer is available only to current Spotify Premium members but will be available to new subscribers starting this summer.

Spotify Premium users who’ve never had a Hulu account can opt for a three-month trial of Hulu for an extra $0.99 / month to allow users to decide if they want to go all-in on the $12.99 plan. Note, you have to be new to Hulu or have canceled your subscription at least 12 months ago.

The two services were bundled back in September and offered exclusively to students in the U.S. for just $4.99 a month. It’s like signing up for Spotify and getting Hulu for free. Back then, Hulu and Spotify called it the “first step” in bundling the two services and promised “offerings targeted at the broader market to follow.”

They are the first to buddy-up and offer a deal to consumers. Back in September, T-Mobile started offering free Netflix for life to customers with the unlimited Family Data plan, Verizon has the NFL on board, and Sprint is pushing Tidal with six months of free Hi-Fi streaming to both new and current customers.

Spotify became a  publicly traded company last September and rumor has it they’re about to announce in-car streaming at a press conference on April 24th. They sent a “save the date” notice to journalists last week but there were no official details included with the message. The Verge reported that “Spotify has been working on an in-car controller — or even a stand-alone player — for the streaming service that would allow drivers to control music playback with their voice.”

Spotify’s approach seems to be paying off for more than just consumers. Its streaming approach has been credited with reviving a flagging music industry. “Spotify was not the first streaming service but it is the most important,” said Mark Mulligan, managing director of music and tech researcher at Midia Research. “Without Spotify, the music business would not be growing.”

Tracey Dowdy is a freelance writer based just outside Washington DC. After years working for non-profits and charities, she now freelances, edits and researches on subjects ranging from family and education to history and trends in technology. Follow Tracey on Twitter.

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