Apps to Connect You to a Good Cause
By Tracey Dowdy
The proliferation of social media and the ease of “Liking” or “Sharing” a post to spread awareness have led to a new term being added to our vocabulary – “slacktivism.” Also referred to as “armchair activism,” slacktivism refers to signing an online petition or joining an online group as a means to ease your conscience, rather than actually making an effort to to make a real difference.
That’s a pretty harsh view to take and implies we’re too lazy or self-absorbed to make a meaningful effort. In reality, based on data from philanthropy research organization Giving USA, Americans donated an estimated $358 billion to charities in 2014. We clearly do want to help, but perhaps aren’t always sure how.
These apps can help guide us, as they’re a legitimate means to do good, not just a path to instant conscience-easing gratification.
Share the Meal
Pairing the concept of crowdfunding with smartphone users who outnumber the hungry 20 to 1 globally, The United Nations World Food Programme Share the Meal allows users to donate as little as fifty cents a day to fight hunger. It’s as simple as a single tap on your screen.
Platform: iOS, Android, Amazon
Charity Miles
Once you download the app, Charity Miles tracks your movements. Each running-mile is worth 25 cents, each biked-mile earns10 cents. Users can select where the money is donated with a list of 30 charities to choose from including World Wildlife Fund and Habitat for Humanity. Note, Charity Miles keeps 50% of donations made to cover the shortfall when there are more individuals participating than corporate donations had been committed.
Platform: iOS, Android
One Today
One Today was developed by Google and introduces you to a new charity every day by telling you the details for each charity, what they do, what your donation will fund, and providing you with an impact report. When you see a charity you like, simply tap the give button to donate $1. If you want to give more, the app connects you with the charity’s website.
Platform: iOS, Android
Donate a Photo
If ever there was a charity designed for our selfie and photo sharing era, it’s Donate a Photo. Simply download the app, choose a charity you want to help, choose a photo from your camera roll or take one through the app, share the photo via Facebook, Instagram, or Twitter and Johnson & Johnson will give $1 to your chosen cause. J&J curates a list of causes and once the charity’s goal is met, they’re replaced with a new cause. Images will never be used for commercial purposes and can be kept to a private list of viewers. Users can post one photo per day.
Platform: iOS, Android)
TangoTab
TangoTab connects you with great deals at local restaurants. Simply check in when you arrive and the restaurant will pay a small fee to TangoTab. That money is then donated to a local food charity like a shelter or food bank to feed the hungry and homeless. Their tag is “When you eat, they eat.” The charity is currently available in limited cities but if you provide your email address, they’ll contact you when it comes to your city.
Platform: iOS, Android
Tracey Dowdy is a freelance writer based just outside Washington DC. After years working for non-profits and charities, she now freelances, edits and researches on subjects ranging from family and education to history and trends in technology. Follow Tracey on Twitter.
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